Micha Weidmann Studio
Art direction and design studio
Since 2001 Micha Weidmann Studio has been
working with creators of high-end products
build their brands, offering them uniquely
creative solutions through art direction and
design.With expertise in typography,
photography and film, they have enabled their
clients to reposition themselves and reach
exclusive audiences around the world through
print and digital. The Studio’s creative approach is based on director, Micha Weidmann’s background in Swiss design and art direction
that has been defined through working with
brands such as Prada, Tate Modern and Dezeen.
Clarges Mayfair, British Land
When British Land initiated their first residential project they commissioned Micha Weidmann Studio to create the identity and marketing collateral for Clarges Mayfair, an exclusive luxury development overlooking Green Park on Piccadilly. They created an enduring marque, which expands into an identity with patterns for engravings, building facades, book covers and invitations. Alongside the marketing collateral and online appearance, Micha Weidmann Studio planned the campaign, produced and art directed the film and photography, which introduced the exceptional development to prospective buyers. The launch of Clarges Mayfair set a new benchmark for real estate in London by setting new records for prices in Mayfair.
Advanced Capital is a pioneering investment
bank based in Milan. Micha Weidmann Studio
created a unique progressive identity for
Advanced Capital that established them
as a leader in the financial industry
The Donum Estate, California
The Donum Estate required a refined identity for it’s vineyard and sculpture park in Sonoma, California. For over a year the studio photographed the sculptures throughout the seasons conditions. This photography identity was then merged with tactile print materials and classic typography to roll out the holistic brand.
In 2007 when Dezeen was a first-of-its-kinds
design blog, they wanted to become an iconic
online design magazine. A distinct design
identity was created with a flexible typographic
system which allowed the brand to grow
organically. In 2016, the studio was then re-commissioned to design the Dezeen website
to help them become the world’s most
influential design magazine, reaching 50 million visitors a year. The brand structure created
enabled them to seamlessly adapt to new
ventures in print and digital, such as the launch
of the watch store, job site and collaborations with Adidas and MINI. In 2018 they helped them
launch the Dezeen Awards. More than a decade
of work with Dezeen had established them as a
leading influence in the design community.
Due to its global audience, it seemed like
a natural step to launch the Dezeen Awards
with an exciting identity and campaign. Micha
Weidmann Studio created a series of movies
with Leon Chew that were inspired by the Tate Modern’s industrial architecture, the films guided the audience through four hours of the awards. The campaign, in the run-up to the awards ceremony hosted by Sir Lenny Henry, drew over 3500 entries from over 90 countries.
Rose Uniacke combines antiques with the contemporary to a unique designer brand. They required a distinct trademark for their studio and retail offering. Micha Weidmann Studio created an elegant identity, which
reflected the use of materials and the
relationship between the classical and modern
design aesthetic. The design was subtly
integrated into the retail and fabric store.
A series of catalogues and marketing materials
were also created to promote Rose Uniacke at the design and antique fairs.